"We all need to ensure parents have what they need to talk to their children about behaviour online, and that children and young people themselves understand the risks involved in getting naked online.
"This research proves again that an image online is an image shared and something which may seem like a good idea at the time can have long-term impact." Claire Lilley, head of child online safety at the NSPCC said: “The truly worrying problem is the number of very young children who are being coerced into providing material which is almost certainly finishing up in the hands of sex offenders.
“Of particular concern is that the young people depicted took no steps to conceal their identity or location, even in many cases using their real names “In some instances, it is apparent that this content is being knowingly created to appear on public websites.” Nine out of 10 of the explicit videos and images were created using a webcam, usually on a home computer, which the study said challenged the traditional view of such content being produced on mobile phones.
For results based on married or partnered adults (n=1,428), the margin of sampling error is plus or minus 2.9 percentage points and for cell phone owners (n=2,076) the margin of sampling error is plus or minus 2.4 percentage points.Online safety group the Internet Watch Foundation (IWF) and Microsoft, the technology giant, which worked together on the new research, said they identified nearly 4,000 images and videos in a snapshot covering three months last autumn.And an overwhelming majority of the content – 93 per cent – featured girls rather than boys.One video described in the report featured a girl aged about seven who was heavily made up and dressed in underwear exposing herself.The girl says: "Mum might see it and get worried and you know, like, delete my account." Another video of "extremely sexually explicit" acts featured a girl aged about 12.